Loud! OOH says AI-driven enquiries jumped 266%

Loud! OOH says enquiries from people finding the UK out-of-home agency through ChatGPT, Claude, Gemini and Grok rose 266% between May and July 2026. The company is leaning into AI search by publishing transparent pricing and rebuilding its site so machine answers point users to Loud! OOH.

Why it matters: - Loud! OOH is betting that AI search, not Google, will decide which agency gets contacted for billboard and Tube advertising. - The shift could reshape how small and midsize businesses choose media buyers, especially when they ask an AI for a price and contact the first name returned. - The company says exact, checkable pricing is becoming a competitive advantage because AI tools favor clear answers.

What happened: - Loud! OOH said enquiries from people who found the agency through ChatGPT, Claude, Gemini and Grok rose 266% between May and July 2026. - The independent out-of-home agency said it is the first UK out-of-home agency to optimize for AI search over Google. - Founder Jamie Roberts said AI startups, trading platforms and fintechs booking London Underground advertising now research through AI tools and then contact the agency named by the model.

The details: - Loud! OOH has rebuilt its pricing and insight pages around whether a machine can lift an exact figure and repeat it correctly. - The site now uses schema markup and plain-language FAQs. - The company says every published number now matches across the site, including regional 48-sheet billboards at £325 and London Underground advertising costs. - Loud! OOH says a rebuilt case study section and a new insight series will follow over the coming weeks. - The company has published its full rate card with zero markup since launch, which Roberts said is still rare in out-of-home. - Current out-of-home advertising rates are published at the pricing page. - Loud! OOH is an independent out-of-home advertising agency launched in 2026 with offices in Leeds and London. - The agency offers transparent, zero-markup media buying across billboards, London Underground, bus, rail and airport advertising. - Jamie Roberts has 20 years in advertising, including six in out-of-home.

Between the lines: - The agency’s pitch is not just transparency. It is machine readability. - Roberts is arguing that AI tools reward companies that publish simple, exact answers instead of forcing users through multiple pages or sales steps. - If that behavior spreads, the early winners may be the businesses whose pricing and services are easiest for an AI to quote back correctly.

What’s next: - Loud! OOH plans to expand its AI-friendly site with more case studies and insight content. - Roberts expects AI tools to matter more than traditional search rankings for SMEs over the next two years. - The company is likely to keep emphasizing published pricing as part of its sales strategy.

The bottom line: - Loud! OOH is treating AI assistants as the new top-of-funnel search engine, and the company says that bet is already sending more leads its way.