Pro Auction to sell unused Covent Garden hotel interiors after £375 million deal
Pro Auction has been hired to auction the unused furniture, lighting and art from a planned 149-key luxury hotel scheme in Covent Garden after the property changed hands in a £375 million portfolio transaction. The sale gives hotel and design buyers a chance to acquire brand-new, uninstalled FF&E with no lead times ahead of a three-day auction in November.
Why it matters: - The sale puts a full luxury hotel fit-out into the secondary market before a single guest used the property. - Buyers can source matching, high-end hospitality packages without waiting on current 16-to-24-week factory lead times. - The offering covers guest rooms, restaurants, lounges and decorative assets from a prime West End development.
What happened: - Pro Auction was instructed to disperse the loose furniture, lighting and art collections for the Wellington Block scheme in Covent Garden. - The property sits at 25–31 Wellington Street in central London. - The development was planned as a 149-key luxury Residents’ Club for The Other House. - The project had been nearing completion ahead of a scheduled July 2026 opening. - Aendre Group acquired the property as part of a £375 million portfolio transaction. - Incoming operators chose a new interior direction, which pushed the complete furnishings to auction.
The details: - The auction covers uncommissioned inventory for 149 guestrooms, signature restaurants and public lounges. - Every lot is described as unused, unutilized and brand-new. - Some items remain in original manufacturer crating, transport wrapping and warehouse protective packaging. - The catalog includes bespoke casegoods such as fluted-oak storage cabinets, credenzas, writing desks, bedside tables and console runs with brass detailing and soft-close mechanisms. - The sale also includes guest-suite furniture such as headboards, cocktail settees, club chairs and barrel armchairs in velvet, bouclé and jacquard fabrics. - Restaurant lots include banquette seating, sculptural lounge suites, solid beech and oak dining chairs, and tables in marble, terrazzo and dark-stained hardwood. - Decorative pieces include sculptures, ceramic and bronze objects, mirrors, rugs, blackout drapes and framed prints. - Lighting lots include hand-blown glass pendants, chandeliers, ceramic table lamps and unlacquered brass wall sconces. - The interior scheme was created by Bergman Design House, led by Marie Soliman and Albin Berglund, with the brand’s in-house creative team. - The design uses a modern British maximalist style. - The inventory was manufactured by European luxury mills and contract specialists to Crib 5 fire ratings and BREEAM Excellent sustainability standards. - Pro Auction says the sale offers hotel owners, Build-to-Rent operators, restaurateurs and interior architecture firms an immediate procurement route for high-volume matching packages.
Between the lines: - The transaction shows how ownership changes can turn nearly completed hospitality fit-outs into supply for the resale market. - The auction also reflects pressure in the sector to cut costs and avoid long manufacturing delays. - The mix of branded design work, custom casegoods and untouched inventory makes the sale more unusual than a standard hotel liquidation.
What's next: - Live webcast auction days are set for 17 November 2026, 18 November 2026 and 19 November 2026 at 10:00 GMT each day. - Viewing is by appointment only on 16 November 2026 from 10:00 GMT to 15:00 GMT. - The inspection and staging facility is Unit 5 Midsomer Enterprise Park, Radstock Road, Bath, Somerset, BA3 2BB, United Kingdom. - Digital catalogues and online bidding are available via the-saleroom.com, BidSpotter and i-bidder. - Enquiries and appointments go through +44 01761 414000.
The bottom line: - A fully specified, never-used Covent Garden hotel interior is heading to auction, creating a rare buy-in for luxury hospitality buyers who want finished product now, not months from now.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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